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Sorry single women, don’t shout “Hallelujah" on this one, just yet! Although it sounds the same, read the title carefully, it’s not raining men, but ‘reign

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing men’. You are encouraged to keep reading as you will discover some valuable information. Would you be interested in knowing the new hot spot you are li

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

kely to meet an eligible bachelor? I thought so.

Let’s begin with a little background information, first. The Natural Marketing Institute (NMI) is a busin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ss consulting firm which “assists a range of Fortune 500 and start-up companies across many types of industries, such as consumer packaged goods companies,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

retailers, nutritional ingredient suppliers, pharmaceutical companies, government, academia, associations, financial institutions and service organization

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s.

By utilizing a diverse mix of proprietary strategic market development tools and methodologies—including qualitative and quantitative research—NMI prov

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

des its clients insightful market analysis and strategic planning surrounding new product opportunities, branding, communications, consumer target identifi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cation, sales strategy, and strategic business planning."

The 2007 Health & Wellness Trends Report (HWTR) is reported to contain eight years of consumer h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ealth and wellness trends. It boasts of being the only research vehicle that tracks general population consumer trends annually with an all-inclusive view

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f the health and wellness marketplace.

Please, stay with me ladies. Many of you are probably thinking of health clubs and the gym. Remember, you were to l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

earn of a ‘new’ hot spot not the old and familiar ones such as those. Here it comes, but first this.

One of the Top 10 Trends in HWTR in 2007 is men's per

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sonal care! Men’s personal care is the fastest-growing segment in the Bath and Body Care category, driven by the 'metro-sexual' phenomenon, creating permis

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ion for a broader target of men to participate in the category. A metro sexual, in case you didn't catch any of several newspaper articles about this devel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oping phenomenon (or the "South Park" episode on Comedy Central), “is a straight man who styles his hair using three different products (and actually calls

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

them "products"), loves clothes and the very act of shopping for them, and describes himself as sensitive and romantic." You may have no interest in this

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ype of man. If you know someone who does, this is where she should look to find him.

Look for men to be increasingly accommodated in the traditionally fem

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ale environments of grocery, drug and specialty retail. She must not assume their presence is to make a purchase for a significant other. If she does, she

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is very likely to miss an opportunity to provide her expertise in personal care. (Pun intended.)

You may wish to hold on to this information for awhile to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

test-market it first; no one would be the wiser. If it is reigning men, there will be more than one woman can handle, anyway. Did I hear a “Hallelujah?" No

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

w it’s time for you to share this hot spot with your girlfriends. The forecast is sunny. No rain clouds in sight.

© 2007 Avis Ward of AWard Consulting, LL

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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