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Pitfalls

There are some pitfalls ahead if you decide to approach blogging in a genuine way. Blogging is both a way to publish stuff very quickly, and to comment on other people’s views very quickly. Like an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y conversation, you can’t predict the direction it will take. And also, like any conversation, other people will be mentioned and referred to as a matter of course.

Viewpoints

So, the first thing you need

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o know and be prepared for is that students will come across and be exposed to points of view that may lie outside their usual circle of friends, family and acquaintances. They need strategies and tools to h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lp them make sense of these new, perhaps "heretical", thoughts. In other words, they need to be able to start to evaluate information as to its plausibility and accuracy. How fortunate that these are precise

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly two of the skills that the UK National Curriculum, and other curricula around the world, require students to possess!

Genuine blogging also entails expressing views. You will need to decide whether you w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sh to take the risk, because there is a chance that they will say detrimental things about other students, teachers and the school.

Rules

You will need a set of rules to which everyone adheres. For example

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

using a blog to launch a personal attack on someone is not only potentially libellous, but even potentially criminal. Even if it is neither of those things, it could amount to cyberbullying, which is a nast

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y and irresponsible use of the medium. As for complaining about the school, it may be diplomatic to keep such conversations private, ie not accessible to the general public. After all, all families have argu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ents, but that’s no reason to make it a spectator sport!

In my experience, however, the most hardline thought police come in the guise of teachers of English. These people (rightly) believe that the English

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

language is to be cherished and respected, but sometimes seem to lose sight of the fact that the whole point of language is to facilitate communication.

Now, when I am reading a book or a newspaper article

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd discover a misspelling or the incorrect use of an apostrophe, I get slightly apoplectic. But as far as I am concerned, that kind of thing in blogs (and, for that matter, emails and discussion forums) not

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

only doesn’t detract from the message, but in a strange way enhances it. It conveys an air of urgency: that it was far more important to get the message out quickly than to worry about niceties like spelling

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Yet another thing which will be likely to upset the guardians of English is the fact that it is OK, in this context, to publish half-formed thoughts, ie the equivalent of thinking aloud. That is, the usual

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

process of drafting and redrafting before publication may be swept aside as the thoughts are refined publicly, with the assistance of other people and their comments.

And why not? Web 2.0 is all about colla

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

boration, which is exactly what this is.

But of course, the caveat is that students also know when such cavalier attitudes are not appropriate. Spelling and grammatical errors in an interview-seeking email

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

increasingly common these days) is unlikely to guarantee success, whist including half-formed thoughts in an exam situation has tended not to be recommended as a strategy.

Commenting on blogs

As for commen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing, I would suggest that bloggers should make it both possible and easy for people to comment on their blogs, in order to encourage the online conversation. Unfortunately, though, some people’s conduct is s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uch that it’s necessary to either moderate comments before they go live, or have some kind of registration system that people have to go through before being permitted to make comments (though this isn’t foo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

proof).

The corollary of this, of course, is to ask would-be commenters to make comments which are both polite and useful. For example, simply saying "You are wrong", is a pretty pointless exercise because

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t does nothing to move the argument on.

A good rule of thumb, not just for blogging but for any online activity, is: if it’s not acceptable in the physical world, then it’s not acceptable in the virtual one

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Apart from the major downside of the Yellow Pages that it is nipplepiercingly expensive, it is still a bottomachingly brilliant vehicle to take your marketing message to your target audience. Well, some people think, the YP is on its way out, and I totally agree, but I believe it has a few more years of marching to do until it completely vanishes into thin air or even into a puff of smoke.

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